Plenary Sessions 2018-05-28T07:44:32+00:00
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Plenary Sessions


Åsa Julin is a journalist and moderator with long experience as news anchor on TV4 News and as reporter on Swedish Television and Swedish Radio. For several years, she has been working as a freelance journalist and moderator with a focus on social and economic issues and she is particularly interested in sustainability and politics. Åsa is a lectured and committed moderator who drives the discussions forward in a serious yet accessible manner. She believes that dramaturgy, interaction and timing are of great importance for a successful conference.

Main Speakers

Ed Parsons

Ed Parsons is the Geospatial Technologist of Google, with responsibility for evangelising Google’s mission to organise the world’s information using geography. In this role he maintains links with Governments, Universities, Research and Standards Organisations which are involved in the development of Geospatial Technology.

Ed was the first Chief Technology Officer in the 200-year-old history of Ordnance Survey, and was instrumental in moving the focus of the organisation from mapping to Geographical Information. He came to the Ordnance Survey from Autodesk, where he was EMEA Applications Manager for the Geographical Information Systems (GIS) Division.

He earned a Master’s degree in Applied Remote Sensing from Cranfield Institute of Technology, holds an Honorary Doctorate in Science from Kingston University, London and is a fellow of the Royal Geographical Society. Today, Ed is based in Google’s London office. He is also a member of the Board of Directors of the Open Geospatial Consortium as well as a Visiting Professor at University College London and an Executive Fellow at the University of Aberdeen Business School.

At ECOMM 2018, Ed will give an inspirational speech on smart societies and enhanced mobility as a result of informatics.

Anna Fahlkrans

Anna Fahlkrans is the business developer of the Swedish train operator SJ. She is responsible for developing new concepts such as a hand implant microchip as train ticket – a technology of which SJ is the world´s first company in the business to try out. At the same time, Anna is well aware of the importance of the social aspects when bringing out these kinds of solutions. After all, they are made for people to use and therefore need to be user-friendly for everyone despite age, gender, disabilities, nationality etc. SJ constantly works with developing and innovating together with their customers. At ECOMM 2018, Anna will give an inspiring keynote speech about innovations and social sustainability.

Ida Lemoine is a co-founder and CEO of Beteendelabbet (The Behaviour Lab Sweden) and one of Sweden’s leading lecturers in nudging. In 2016, Ida was appointed one of “The Future´s 99 Most Powerful” by the The Swedish Confederation of Professional Employees and one of “Super Talents of 2016” by the magazine Veckans Affärer.

Nudging aims to influence people’s behavior by designing environments and applications to make it easy to do the right thing. The method is considered effective in helping consumers, citizens and employees to make more sustainable choices. Ida Lemoine will provide insights on how nudging can be used in practice and how psychology, design and behavioural economics can be combined to deliver sustainable mobility solutions.

Interactive Panel Discussion

The panel discussion will focus on conditions for sustainable mobility, whether in an urban or rural environment. What qualifies as sustainable mobility in rural areas compared to the cities?

Panel list:

  • Johan Høgåsen-Hallesby – CTO of Urban Infrastructure Partner
  • Jennifer Lenhart – Programme Manager for WWF’s One Planet City Challenge, WWF Sweden
  • Christer Ljungberg – CEO of Trivector AB
  • Melanie Schade, EPOMM Board Member, BBSR, Germany
  • Johan Palmqvist – Head of Business Development, Scania CV AB

During the panel discussion the audience will be polled for their opinion.

Student Session: The human side of smart mobility

A group of students from Uppsala University will share their view on ‘smart‘ mobility, questioning the central role of technology when envisioning future sustainable cities. The session will include great audience participation, allowing the participants to share their insights/experiences in solving mobility problems that go beyond ‘smart’ fixes.